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TRL Solutions is a full-service digital marketing and website development agency based in Fredericton, NB. We work primarily with automotive dealerships, HVAC companies, furniture retailers, and blue-collar service businesses across Atlantic Canada and beyond. We are growing quickly and restructuring our team to deliver stronger strategy, clearer communication, and better performance across all client accounts. We are hiring a Digital Marketing Strategist who understands the "why" behind digital marketing — and can guide campaigns, priorities, and next steps across multiple clients. About the Role This is not a junior coordinator role. This is not a social media posting job. This is not a pure ad buyer role. This is a strategy and performance leadership role inside the agency. You will work alongside our Ads and SEO specialists, and support our Account Managers by providing strategic direction, campaign insights, and performance recommendations. Your job is to be able to open almost any client account and quickly understand:• What's running• Why it's running• What's working / not working• What should happen next Then translate that into clear action plans for our internal team and clients. What You'll Be Responsible ForStrategy &amp; Performance Leadership• Review and guide digital marketing strategy across client accounts• Provide direction on channel mix and budget allocation (Google, Meta, SEO, etc.)• Identify opportunities, gaps, and inefficiencies across accounts• Help ensure campaigns are structured correctly and aligned with client goals Paid Media + SEO Oversight (Strategic)• Support paid media strategy for Meta (Facebook/Instagram) and Google (Search/Display)• Support SEO strategy and prioritization (technical + content direction)• Work with specialists to ensure execution matches the strategy Analytics &amp; Reporting Support• Review performance data and identify trends• Translate results into clear recommendations and next steps• Help improve tracking, attribution, and reporting consistency• Support Account Managers with client-facing talking points and reporting clarity Internal Leadership &amp; Process Improvement• Create clarity and consistency across how TRL runs campaigns and accounts• Improve internal systems for planning, execution, and follow-through• Support client escalations and problem-solving when needed Client-Facing Support (as needed)• Join client calls when necessary to support strategy and performance discussions• Help ensure clients feel confident, informed, and guided What We're Looking For You are a great fit if you:• Have strong knowledge of digital marketing strategy and performance• Understand Google Ads and Meta Ads at a strategic level• Understand SEO fundamentals and how it supports lead generation• Are comfortable reading analytics and explaining performance clearly• Can think critically, prioritize, and make recommendations confidently• Communicate professionally and can support client conversations• Enjoy solving problems and improving systems Required Skills / Experience You should have experience with most of the following:• Google Ads (Search + Display fundamentals)• Meta Ads (Facebook/Instagram campaigns and targeting)• Basic SEO knowledge (technical + content direction)• Google Analytics (GA4) understanding• Conversion tracking concepts (pixels, events, UTMs, attribution)• Working in an agency environment (preferred) Job Types: Full-time, Permanent Pay: $40,000.00-$60,000.00 per year Benefits:• Dental care• Extended health care• Life insurance• On-site parking• Paid time off• Vision care Location:• Fredericton, NB E3B 6A2 (required) Work Location: In person

Digital Marketing Strategist is no longer accepting applications.